As a business, you only get about 15 seconds to impress anybody on your website before they decide to either stay and become a new lead or leave and go to a competitor. In fact, sometimes it can be less than that depending on how fast or slow your website is. Did you know that over 1/3 of visitors to your website will stop engaging if the content is unattractive or the layout isn’t right?

User experience is one of the most important things that you should be investing in when it comes to a website, and so should the content. Great website content is written both with the SEO and the reader in mind, but it’s also not just written content. For example, with the help of Fable Studios, you can turn much of your written content into videos and allow people to watch your content. This is actually one of the smartest things that you could be doing in 2024, given how much we consume short video content online today. With that in mind, let’s take a look at how you can create content that drives traffic and creates new leads.

1. Think about your audience. If you want to create amazing content, you need to know who you are creating it for. In fact, you need to put yourself in their shoes and act like you are an audience member. When you visit your website. Would you want to continue and read all of your content? When you have an understanding of who you are speaking to, you’ll be able to address any issues they may have when it comes to content. You need to be able to voice your offerings when you’re writing your website, so think about how your content will be consumed and how your audience wants to consume it. Do your audience prefer video content or do they prefer written content? It’s quite simple to consider, but you need to put that into practice.
2. What value are you providing? It’s not enough to be an excellent writer who makes sure that your content comes across as elegant text. You have to do so much more to provide value through your words and your copy. Once you know who your audience is, you’ll be able to speak directly to them and to their interests. Would your targeted visitors care about a sentence? For each and every line you write is something you should be asking yourself. You must restructure your content to align with their desires and fix their problems, because that’s what they’re there for, for you to fix what they are looking to fix.
3. Optimize it. Your website content is not going to go anywhere unless you optimize it with search engine optimization techniques. A great website is packed with targeted and valuable content. It should be interesting and visually appealing, but it’s unfortunately not going to get you noticed. It’s apparent that you worked hard, but what could you have forgotten? SEO is what’s going to bring you up in the search engine results pages, and it’s what’s going to allow people to pay more attention to what you are saying. Without optimization, your website will not be visible and you won’t have the reach nor the audience.