When it comes to marketing, you’re always going to find that there are varying opinions on what you should and shouldn’t do inside your business. But that’s all they are – opinions. And not every single one of the will apply to your individual company. You’ll always find that you can listen to the noise and take snippets away, but you’ll never really know what works for you until you try a range of different things. So when you’re trying to work out whether you should start off with organic marketing or try paid tactics, it can feel like a minefield. In this post, we’re going to break that down for you.

What Is Organic Marketing?

It’s simple. Organic marketing is free. It’s a natural way of marketing instead of paying for ads or leads. This can be things like writing blog posts, social media posts, and email marketing. The things that you’re doing in your business that you aren’t paying for.

What Are the Benefits of It?

One of the biggest is that it’s cost-effective. Because you aren’t paying for any sales or leads that you’re getting, it’s all about playing the long game, putting the work in, and watching your sales funnel start to make traction. If you’re a new business and you don’t have much benefit, it’s great that you can still market a ton for your business, and it won’t cost you!

Are Paid Ads a Good Idea?

But with that in mind, it’s important not to see paid marketing as a bad thing. It can actually really help to boost your organic marketing strategy and pick up leads that you’re not reaching organically. Over time, it’s a good idea to introduce some ads and see how they work for you. You’ll often find that an integrated approach will pay off for you.

How to Make It All Work

Once you’ve decided how you want to take things, you may be trying to work out how you can incorporate everything into your marketing strategy. It’s safe to say that you won’t always be able to tackle everything solo. Or, if you do, you’ll reach a point where you need to bring in expert help from someone like E-Web Marketing to help you manage everything. At this point, you will benefits from experience and strategy to help you get the best out of all of your marketing efforts.

Choosing the Marketing Strategy That Works for You

Ultimately, it’s all down to making sure that you choose a marketing strategy that not only feels good to you, but that you’ll be able to work on consistently. There’s no right or wrong way of doing this, but it has to be something that fits with your business idea and what work you’re prepared to do. That’s how you’ll start to get more results out of things. So go ahead with your marketing ideas and start to see how things work out for you.