Whether you run a business and have products to sell or you work for an organization with a message to promote, ensuring that your brand is functioning as well as it can be is essential. It’s a surefire way to get more customers or people to support your cause, for example, which is vital in the crowded information world.

But how exactly can you do this, and what’s the role of new technology in achieving this goal? This article will share some important advice for those who are seeking to make their brand identity as powerful as possible by using some of the latest digital tools out there, including everything from social media platforms, such as Facebook and Twitter, to some of the more cutting-edge options like VR.

Traditional: Email

Email marketing has long since been one of the most common modes of digital brand promotion, and with good reason. Unlike many other forms of digital marketing, emails tend not to get lost in the crowded sea of information: there’s quite a high opening rate for emails sent out on behalf of brands and click-through rates can be quite successful if the campaign is structured correctly.

Part of the reason for email marketing’s success rates lies in the technical set-up of email systems. In the modern age, for example, spam filters have become very successful at ensuring that users’ inboxes are full of relevant content – meaning that as long as what’s included in your email message is straightforward, useful and relevant, it’s likely to make it through and reach your potential new customers.

New: Social Media

Social media is one of the most popular trends of the moment. With Twitter enjoying 67 million active monthly users in the US alone, this trend is not going away. And from a brand promotion point of view, the benefits are numerous. Whether you plan to use your company’s Twitter account as a customer service help desk or you want to create engaging video adverts for Facebook which hook users in, there are lots of opportunities to use these popular platforms to your advantage.

But going viral or becoming successful on a social media platform is of course easier said than done. Many business leaders who aren’t digital natives privately feel like they aren’t certain how to proceed with social media – and if you’re one of them, you may feel like making a move into these waters could be hard. Opting for some consulting time with an expert is a good idea if you’re unsure where to go next or feel as though you don’t understand it all: Amazon consulting services are available for those who are looking to use social media for e-commerce brand promotion, while other industries also have their own specialists.

Future: VR

In recent years, virtual reality has become a word on everyone’s lips. By creating an environment in which the user is fully immersed, virtual reality – or VR – technology has the power to create powerful brand-customer relationships. Of course, advertising has long since relied on the power to move the customer from their current reality to another: video ads are often filmed in exotic or exciting settings, for example, while the best brand storytellers can bring any brand history to life in an engaging and out of the ordinary way.

But with VR, the chance to create these rich and thrilling worlds is eventually going to become easier than ever. The use of VR headsets, for example, can ensure that all of your users’ senses are fully focused on your brand. And already, many brands are making the most of what the VR world has to offer: Adidas, for example, recently partnered with a firm called Somewhere Else to recreate how it feels to go to some of the world’s most extreme climbing destinations. For users, this was an exciting chance to “live” an unusual moment – and for Adidas, it was a way to be the provider of the fun and to be remembered as the brand which gave the experience.

Promoting your brand is essential in a world where information is everywhere, and consumers are bombarded every moment of the day. Luckily, there are lots of excellent ways in which you can do this thanks to the development of new technologies. From virtual reality to email marketing and everything in between, new technology holds the potential for brand transformation and effective messaging.